Charity

Dame Prue Leith supports Age UK


23 10 2025

Age UK has enlisted Dame Dame Prue Leith to support its Big Knit campaign, an annual partnership with innocent smoothies which sees the public raise money for the charity by knitting miniature woolly hats for innocent drinks bottles.

This year's campaign also features a limited-edition knitwear collection designed with fashion brand House of Sunny. Leith commented 'I'm delighted to be part of this campaign. The Big Knit has always been about more than little hats, it's about helping Age UK support older people to live well. Now, it has been taken to a whole new, fruity level, with a fabulous fashion collection that's colourful and fun'.

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